Privacy Policy

Who we are

Dentures Direct (“we,” “our,” or “us”) is a denture clinic operating at 2833 Weston Road, North York, Ontario, M9M 2S1. We are regulated by the College of Denturists of Ontario. This Privacy Policy describes how we collect, use, disclose, and protect the personal information of patients and website visitors in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy standards.

Information we collect

We may collect the following types of personal information:

• Contact information: Name, phone number, email address, and mailing address when you contact us or book an appointment.
• Health information: Dental and medical history relevant to your denture care, collected during consultations and treatment.
• Payment information: Billing details collected at the time of service. We do not store full credit card numbers.
• Website usage data: Anonymous analytics data via Google Analytics (page views, session duration, referral source). No personally identifiable information is collected through analytics without your consent.
• Form submissions: Information you submit through our online contact or booking forms, including name, email, phone number, and any message you provide.

How we use your information

We use your personal information to:

• Provide denture care, treatment planning, and follow-up services
• Communicate appointment reminders and treatment updates
• Process payments and submit insurance or government benefit claims (including CDCP)
• Comply with our regulatory obligations as a College of Denturists of Ontario registrant
• Improve our website and patient experience through anonymized analytics
• Respond to your inquiries submitted through our website or by phone

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Disclosure of information

We may share your information only in the following circumstances:

• Referral providers: If we refer you to an oral surgeon or specialist, relevant clinical information may be shared with your consent.
• Government programs: If you use the Canadian Dental Care Plan (CDCP), we share required claim information with the applicable government authority.
• Laboratory services: For certain prosthetic components (such as cast metal frameworks), clinical specifications may be shared with a certified dental laboratory. No personal identifiers beyond a case reference are shared.
• Legal compliance: If required by law, court order, or regulatory body.

Cookies and tracking

Our website uses cookies to support analytics (Google Analytics) and basic functionality. Google Analytics collects anonymous usage data only. You may disable cookies in your browser settings at any time. We do not use tracking cookies for advertising or remarketing purposes.

Data retention

Patient health records are retained in accordance with the College of Denturists of Ontario guidelines — a minimum of 10 years from the date of last service, or until age 18 for minors. Website inquiry data is retained for up to 24 months unless you request earlier deletion.

Your rights

You have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent to non-essential communications at any time
• Request deletion of non-clinical data where legally permissible

To exercise any of these rights, contact us at the details below.

Security

We use appropriate physical, administrative, and technical safeguards to protect your personal information from unauthorized access, use, or disclosure. Our website is served over HTTPS. Paper records are stored securely on-site.

Contact us

For privacy-related questions or requests, contact us at:

Changes to this policy

We may update this Privacy Policy from time to time. The effective date at the top of this page will reflect the date of the most recent revision. Continued use of our services after any changes constitutes your acceptance of the updated policy.